
Engineering Next‑Generation Connected TV Experiences for the Big Screen
By Vikram Kalle
Connected TV is no longer a distribution surface. It is becoming the operating system of the living room, where household engagement, monetization, and retention are decided. Next‑generation CTV is shifting from browsing to intent‑predicted engagement, powered by AI, household‑level data, and resilient platform engineering. Streaming businesses that treat CTV as a full‑stack capability, spanning performance...































