case stusy

Reimagining credit cards for the digital age

1.5

M+

App downloads

4.8

Average rating on Play Store & App Store

476

K

Active devices
Case Study
Industry :Fintech & Wealth Management
Platform :
mobile
Services :Custom Software Development, UI/UX Design

BACKGROUND

Credit card management for the digital-first consumer

Mercury Financial, a US-based provider of consumer-friendly credit products, needed a mobile-first experience that would give cardholders intuitive, self-service control over their accounts. The goal was to move beyond traditional card management into a personalized, engagement-driven digital experience.

THE CHALLENGES

Addressing

critical gaps

Digital control 

Digital control 

Cardholders had no streamlined way to view balances, manage payments, or track transactions on mobile, forcing reliance on manual channels and increasing support overhead.

Engagement 

Engagement 

Without personalized touchpoints, customers had little reason to engage beyond monthly payments, leading to missed opportunities in retention and credit-building.

Reliability 

Reliability 

With a growing user base across diverse devices and OS versions, ensuring consistent quality with every release was becoming increasingly difficult to manage manually.

Integrated Approach

THE ROBOSOFT SOLUTION

An integrated approach

Native app development 

Native app development 

We built native Android and iOS apps using Kotlin and Swift respectively, with Android Studio and Xcode as IDEs, delivering platform-optimized performance and interactions. 

Simplified card journeys 

Simplified card journeys 

We designed intuitive flows for balance views, payments, transaction tracking, and card management, giving cardholders instant, self-service control over their accounts. 

Personalization 

Personalization 

We integrated Braze for push notifications, reminders, and personalized offers across channels, driving timely engagement based on spending habits and payment behavior. 

Quality engineering

Quality engineering

TestNG framework-powered automated regression testing, with scripts covering critical happy flows, invoked via BrowserStack across multiple devices for cross-platform reliability.  

glow
KEY FEATURES
feature
VALUES DELIVERED

Clear outcomes

that drive growth

Mass consumer adoption 
Mass consumer adoption 

Mass consumer adoption 

The app crossed 1.5 million downloads and 476K active devices, establishing Mercury as a digitally accessible credit card brand in the US market. 

Top-tier user satisfaction 

Top-tier user satisfaction 

A 4.8 average rating across app stores reflected the quality of the cardholder experience, driving organic growth and lower acquisition costs. 

Cost reduction 

Cost reduction 

Transaction costs dropped from $4.25 to $0.10, transforming the unit economics of card servicing and unlocking significant operational savings. 

Build and scale financial solutions through secure engineering

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