
Loyalty: A powerful medium to increase the stickiness of airline customers
By Basant Baruah
Adding personal touches to the flight experience, such as priority boarding, customized menus, and prompt services, can create a memorable journey. Loyalty programs are essential to increase the stickiness of airline customers and maintain a brand’s customer base. Studies emphasize the value of loyalty programs, with returning customers spending 67% more than new customers. Additionally, personalization...












