Stepping up the sports live streaming experience in Europe
Background
Discovery+ (now owned by Warner Bros. Discovery) has emerged as a key player in the OTT industry over the last few years – specially in the live sports streaming space. To further its growing influence, it launched special sports streaming channels – TNT Sports and Eurosport on the Discovery+ platform for audiences across the European countries. Through these dedicated sports channels, Discovery+ sought to elevate its user experience by delivering a high-performance live streaming platform for millions of sports enthusiasts.
Key features
Timeline markers
This feature highlights key moments in sports events, such as goals or penalties, making it easier for users to navigate and relive critical moments during live or recorded matches. This feature is an enormous success among Football live audience where late joiners have instant access to key moments they missed.
Notifications & alerts
We introduced a key moments alert feature during the 2024 Olympic events, notifying users of significant occurrences during the games, thereby enhancing real-time engagement, and ensuring users do not miss important updates. Beyond the Olympics, this feature now sends real-time key moment alerts for other sports as well such as football and cycling.
Live sports streaming
Seamlessly supported simultaneous live matches via TNT Sports and Eurosport channels. Enhanced user navigation features such as live video replay, skip through key points in the match replay, multi-cam angles, etc.
VOD content
It is a great option for those who do not like to pay for the entire subscription plan but like to access certain video content. It allows users to replay live sports and access a library of exclusive sports events on-demand.
Multimedia - TV shows, short videos & exclusives
Discovery+ offers over 4,000 hours of infotainment and lifestyle content across more than 40 genres, including science, adventure, food, and lifestyle. It also features thousands of 3-5-minute short clips on several topics like science, technology, wildlife, food, and DIY, with an easy one-click WhatsApp sharing option. By providing a vast array of exclusive content, the app has attracted and retained a diverse audience, boosting overall viewership and engagement.
Multi-match & multi-cam
The app allows users to seamlessly switch between simultaneous live events. This way it ensures the user does not leave the app while searching for other events. It also offers a multi-cam feature that helps users see live feed from different viewing angles. It sparks an engaging experience for the user who can now see their idols up close during action.
Subscriptions
Users can choose between monthly or annual premium subscription models, with quick in-app purchasing and credit/debit card payment options on registered devices. There is also a pay-per-view option where users only pay for content they want to watch. Users can also upgrade their subscription model anytime during their current plan. Flexible subscription models and easy payment options have increased premium content uptake, driving revenue growth for the app.
Sports event countdown
The event countdown feature allows users to track their favourite sports with a countdown timer. It enhances the anticipation and engagement of viewers with upcoming events. As a special event, we integrated this feature for the Summer Olympics of 2024, and it was a tremendous success among Discovery+ users.
Timeline markers
This feature highlights key moments in sports events, such as goals or penalties, making it easier for users to navigate and relive critical moments during live or recorded matches. This feature is an enormous success among Football live audience where late joiners have instant access to key moments they missed.
Notifications & alerts
We introduced a key moments alert feature during the 2024 Olympic events, notifying users of significant occurrences during the games, thereby enhancing real-time engagement, and ensuring users do not miss important updates. Beyond the Olympics, this feature now sends real-time key moment alerts for other sports as well such as football and cycling.
Live sports streaming
Seamlessly supported simultaneous live matches via TNT Sports and Eurosport channels. Enhanced user navigation features such as live video replay, skip through key points in the match replay, multi-cam angles, etc.
VOD content
It is a great option for those who do not like to pay for the entire subscription plan but like to access certain video content. It allows users to replay live sports and access a library of exclusive sports events on-demand.
Multimedia - TV shows, short videos & exclusives
Discovery+ offers over 4,000 hours of infotainment and lifestyle content across more than 40 genres, including science, adventure, food, and lifestyle. It also features thousands of 3-5-minute short clips on several topics like science, technology, wildlife, food, and DIY, with an easy one-click WhatsApp sharing option. By providing a vast array of exclusive content, the app has attracted and retained a diverse audience, boosting overall viewership and engagement.
Multi-match & multi-cam
The app allows users to seamlessly switch between simultaneous live events. This way it ensures the user does not leave the app while searching for other events. It also offers a multi-cam feature that helps users see live feed from different viewing angles. It sparks an engaging experience for the user who can now see their idols up close during action.
Subscriptions
Users can choose between monthly or annual premium subscription models, with quick in-app purchasing and credit/debit card payment options on registered devices. There is also a pay-per-view option where users only pay for content they want to watch. Users can also upgrade their subscription model anytime during their current plan. Flexible subscription models and easy payment options have increased premium content uptake, driving revenue growth for the app.
Sports event countdown
The event countdown feature allows users to track their favourite sports with a countdown timer. It enhances the anticipation and engagement of viewers with upcoming events. As a special event, we integrated this feature for the Summer Olympics of 2024, and it was a tremendous success among Discovery+ users.
Key technologies
Value delivered
