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Background
McDonald’s India’s app and website were not driving the expected order volume. Customers continued to rely on walk-ins and call centers because the digital experience lacked speed, clarity, and convenience.
Robosoft partnered with McDonald’s India to redesign the McDelivery app and website. The goal was to transform its digital channels into the fastest and most intuitive way for customers to order.
The challenges
Addressing the
critical gaps
Navigation friction and weak UX made digital ordering less attractive than in-store or phone orders.
Delivery, dine-in, pick-up, and on-the-go ordering needed to be unified into a single, seamless flow.
Reliability and response-time issues on the e-commerce platform were affecting order completion.
The platform needed to recognize user preferences and encourage repeat orders without complicating the experience.
The challenges
Addressing the
critical gaps
Navigation friction and weak UX made digital ordering less attractive than in-store or phone orders.
Delivery, dine-in, pick-up, and on-the-go ordering needed to be unified into a single, seamless flow.
Reliability and response-time issues on the e-commerce platform were affecting order completion.
The platform needed to recognize user preferences and encourage repeat orders without complicating the experience.
The Robosoft solution
We observed real customer ordering behavior at McDonald’s outlets to identify friction points and inform design decisions.
Structured workshops with the McDonald’s team aligned user journeys, validated wireframes, and ensured usability without compromising brand consistency.
Apps and web platforms were optimized individually for Android, iOS, and web, using an agile Scrum approach for phased rollout.
We improved the API architecture, optimized databases, reduced response times, and strengthened data security to ensure reliable order processing.
The Robosoft solution
We observed real customer ordering behavior at McDonald’s outlets to identify friction points and inform design decisions.
Structured workshops with the McDonald’s team aligned user journeys, validated wireframes, and ensured usability without compromising brand consistency.
Apps and web platforms were optimized individually for Android, iOS, and web, using an agile Scrum approach for phased rollout.
We improved the API architecture, optimized databases, reduced response times, and strengthened data security to ensure reliable order processing.
Clear outcomes
that drive growth
The redesigned experience turned digital into McDonald’s India’s most effective ordering channel.
The revamped platform rapidly scaled its digital user base.
Streamlined journeys enabled most users to complete orders in under four minutes.
An average Play Store rating of 4.1 reflected the enhanced user experience.
Testimonials
Our clients’ words reflect the trust and impact we strive for in every partnership.
Robosoft has been our digital partner for years. They’ve helped us bring our Direct-to-Consumer vision to life through intuitive design, effortless experiences and smart technologies. Our mobile-first, multi-experience approach has made users say, ‘I’m loving it!’ Robosoft is our one-stop agency for digital experience.
Praphull Paliwal
Director
Build seamless omnichannel experiences that scale
