Background
Akasa Air, the most preferred airline in Asia, envisioned creating an inclusive and affordable experience for all. Delivering on this promise required a digital experience that could serve diverse travelers with different needs, languages, and travel contexts. They partnered with us to create a unified digital experience across web and mobile platforms. We crafted a scalable, experience-driven design solution that resonates with travelers' diverse contexts and situations, simplifies flight discovery, booking, and travel management, and maintains a consistent brand experience.
The challenges
Addressing the
critical gaps
Building one cohesive experience required deep research and detailed persona creation to capture the needs of diverse traveler categories.
Akasa Air needed a unified UI/UX design, requiring a design strategy to create a consistent design system with self-explanatory iconography and graphics in user-preferred languages.
Addressing the subtle nuances of conveying information with multilingual support required thoughtful visual layouts, iconography, and adaptable interfaces.
The challenges
Addressing the
critical gaps
Building one cohesive experience required deep research and detailed persona creation to capture the needs of diverse traveler categories.
Akasa Air needed a unified UI/UX design, requiring a design strategy to create a consistent design system with self-explanatory iconography and graphics in user-preferred languages.
Addressing the subtle nuances of conveying information with multilingual support required thoughtful visual layouts, iconography, and adaptable interfaces.
The Robosoft solution
Conducted extensive research to create detailed traveler personas that captured their diverse needs and pain points.
Crafted a consistent experience for easy booking and rebooking journeys and incorporated assistive notification features for crucial updates like flight status.
Built a dynamic Fare Calendar with a quick comparison with competitors, keeping users anchored within the Akasa platform for bookings.
Integrated multilingual support into the platform with carefully thought-out visual layouts to make the platform accessible to a broader audience.
The Robosoft solution
Conducted extensive research to create detailed traveler personas that captured their diverse needs and pain points.
Crafted a consistent experience for easy booking and rebooking journeys and incorporated assistive notification features for crucial updates like flight status.
Built a dynamic Fare Calendar with a quick comparison with competitors, keeping users anchored within the Akasa platform for bookings.
Integrated multilingual support into the platform with carefully thought-out visual layouts to make the platform accessible to a broader audience.
Clear outcomes
that drive growth
The app gained rapid adoption, surpassing 1M+ downloads on the Play Store within months.
Build digital experiences that drive customer loyalty
