Re-imagining the
airline experience for
Akasa Air
Akasa Air is India’s newest airline which began its operations in mid-2022.
‘The sky belongs to everyone’ is its vision as it seeks to provide an inclusive and affordable experience for everyone. Robosoft’s creative vision was to bring the ethos alive in a digital experience across web and mobile.
Client: Akasa Air
Location: India
Category: Travel, Tourism & Leisure
Our Services: Design strategy | UI/UX for website | Mobile app and Web development
The key pillars:
empathy and inclusion
empathy and inclusion
We began with a thorough understanding of prospective customers of the airline and their pain points related to air travel. We created several personas and identified key needs that we must fulfil.
Amit Kumar, 31
Cab driver, First-time flyer
Needs assistance during different stages of flight booking
Ability to access app in language of choice
Simple, friction-free experience
Karan Singhania, 40
Businessman, Frequent Flyer
Quick way to re-book flights with preferences pre-selected
Choice to pay for flight/services via reward points
Ability to easily manage bookings
