Background
During the FIFA World Cup 2022, Power International Holding launched Al Maha Island in Lusail as a premier entertainment destination featuring beach clubs, dining, rides, and attractions. To support this large-scale visitor experience, the island required a digital platform that could enable seamless discovery, booking, payments, and access across every venue.
Robosoft partnered with the client to design and build a fully integrated digital ecosystem connecting customers, merchants, and operations teams across the island.
The challenges
Addressing the
critical gaps
The solution had to be designed, built, and deployed within weeks before the FIFA World Cup launch.
Customer, merchant, and operations applications had to work together as a single unified system.
The digital platform needed to integrate seamlessly with entry gates, POS systems, and existing on-island infrastructure.
The system had to evolve beyond a tournament application into a scalable lifestyle platform.
The challenges
Addressing the
critical gaps
The solution had to be designed, built, and deployed within weeks before the FIFA World Cup launch.
Customer, merchant, and operations applications had to work together as a single unified system.
The digital platform needed to integrate seamlessly with entry gates, POS systems, and existing on-island infrastructure.
The system had to evolve beyond a tournament application into a scalable lifestyle platform.
The Robosoft solution
A dedicated cross-functional team executed the project through fast two-week sprints, ensuring delivery within the strict timeline.
Robosoft developed a customer mobile app, merchant operations app, and web-based admin dashboard to manage the island’s digital operations.
QR codes enabled digital payments, attraction access, and wallet top-ups across the island.
The platform was integrated with entry gates, POS systems, and third-party infrastructure to connect physical and digital experiences.
A modular architecture allows the ecosystem to support future events, venues, and services beyond the World Cup.
The Robosoft solution
A dedicated cross-functional team executed the project through fast two-week sprints, ensuring delivery within the strict timeline.
Robosoft developed a customer mobile app, merchant operations app, and web-based admin dashboard to manage the island’s digital operations.
QR codes enabled digital payments, attraction access, and wallet top-ups across the island.
The platform was integrated with entry gates, POS systems, and third-party infrastructure to connect physical and digital experiences.
A modular architecture allows the ecosystem to support future events, venues, and services beyond the World Cup.
Clear outcomes
that drive growth
Three integrated platforms were designed and launched in under two months.
QR-powered payments and access enabled frictionless interaction across attractions and venues.
Integration with gates, POS systems, and existing infrastructure ensured smooth on-site operations.
The system continues to support long-term operations and future lifestyle experiences on Al Maha Island.
Testimonials
Our clients’ words reflect the trust and impact we strive for in every partnership.
During the FIFA World Cup 2022, Al Maha Island became a premiere destination for leisure and entertainment. We partnered with Robosoft to build a consumer app for the island, which was delivered in just two months. The team grasped our vision quickly, integrated hardware seamlessly and aligned the app with our long-term goals, going well beyond expectations.
JASIM ABDUL RAHMAN
Group CIO
Build digital experiences that drive customer loyalty
