Brightline Trains:
a first-class connected travel experience
As the end-to-end integration partner for Brightline Trains, we designed, developed, and delivered a holistic user journey across web, mobile apps, kiosks and turnstiles.
The result?
Seamless experiences loved by users - across all touch points.
Client: Brightline Trains
Location: USA
Category: Travel, Tourism & Leisure
Peak team size: 86
Revamp the digital user experience to ensure that the physical onboard experience was matched by an equally seamless digital experience To provide users a touchless, cashless system to reflect a new post-COVID reality of safety concerns
The major challenges in realizing this vision were:
Third-party integrations: we had to perform deep impact analysis & ideate with multiple stakeholders to implement a new feature or even change an existing functionality
Multiple stake holders: Getting necessary signoffs from different business owners, convincing them on important features within dev timelines, remotely
Role of a system integrator: work with other partners to ensure glitch-free outcomes & timeliness
Remote working: with limited on-site access due to travel restrictions, we had to find ways to communicate and work better Third-party integrations: we had to perform deep impact analysis & ideate with multiple stakeholders to implement a new feature or even change an existing functionalityMultiple stake holders: Getting necessary signoffs from different business owners, convincing them on important features within dev timelines, remotelyRole of a system integrator: work with other partners to ensure glitch-free outcomes & timelinessRemote working: with limited on-site access due to travel restrictions, we had to find ways to communicate and work better 
Responsive websiteOperation portal for business operationsNative mobile apps - iOS and AndroidStation Master portal for station operationsKioskAgent Portal for customer serviceTurnstilea first-class connected travel experience
As the end-to-end integration partner for Brightline Trains, we designed, developed, and delivered a holistic user journey across web, mobile apps, kiosks and turnstiles.
The result?
Seamless experiences loved by users - across all touch points.
Client: Brightline TrainsLocation: USACategory: Travel, Tourism & LeisurePeak team size: 86
Revamp the digital user experience to ensure that the physical onboard experience was matched by an equally seamless digital experience To provide users a touchless, cashless system to reflect a new post-COVID reality of safety concernsThe major challenges in realizing this vision were:
Third-party integrations: we had to perform deep impact analysis & ideate with multiple stakeholders to implement a new feature or even change an existing functionalityMultiple stake holders: Getting necessary signoffs from different business owners, convincing them on important features within dev timelines, remotelyRole of a system integrator: work with other partners to ensure glitch-free outcomes & timelinessRemote working: with limited on-site access due to travel restrictions, we had to find ways to communicate and work better Third-party integrations: we had to perform deep impact analysis & ideate with multiple stakeholders to implement a new feature or even change an existing functionalityMultiple stake holders: Getting necessary signoffs from different business owners, convincing them on important features within dev timelines, remotelyRole of a system integrator: work with other partners to ensure glitch-free outcomes & timelinessRemote working: with limited on-site access due to travel restrictions, we had to find ways to communicate and work better Responsive websiteOperation portal for business operationsNative mobile apps - iOS and AndroidStation Master portal for station operationsKioskAgent Portal for customer serviceTurnstileManagement
Revenue
Management
system
Gateways
& CMS
Portal
From Stations
Guests can purchase routine value-added products like Train Pass, Travel Packs, Parking Passes, thus reducing the friction of repeated purchases for such
Built a ‘cart’ feature similar to ecommerce apps, enabling users to have a quick go-to option to check their current purchase at a single place. This feature is easily accessible across all pages in website and app, reducing user drop-offs during purchase cycle. The major benefit of introducing this feature was that the sales of other Brightline products increased along with the purchase of train tickets.
The Daily Parking Passes and Monthly Parking Passes were integrated with the hardware systems installed in all Brightline stations for a seamless digital experience. This enabled users to park their vehicles in the station showing their ticket QR code on entry, removing any hassle of trying to find a car parking for the entire trip duration.
A single QR code ensured that guests have a touch-less & seamless onboarding with assurance of safety in a post-pandemic environment
Brightline Opstool portal empowers on station operation team to
- Update prices of products offers on website and app
- Create & monitor Sales campaign for all the Brightline account holders
- Enables Brightline HR teams to offer employee benefits for purchasing Brightline products
- Assign product-specific discounts, enabling Brightline to provide discount packages to specific email domains
A holistic user journey across web, app & kiosks, providing seamless experience across physical & digital touch points.
Enabled users to purchase customizable ancillary services like Garage Parking, Shared or Private rides, and have their pets and bikes with them on the journey
‘Brightline for Business’ enabled Brightline to tie up and cater to corporate clients. The portal allows clients to allocate Brightline rides to their employees by means of employee packs. The Corporate Portal has been seamlessly integrated with the website & app. The employees can use these allotted rides from their user profiles on the Brightline website & app. This had a positive impact on Brightline’s ridership & revenues.
Guests can purchase routine value-added products like Train Pass, Travel Packs, Parking Passes, thus reducing the friction of repeated purchases for such
Built a ‘cart’ feature similar to ecommerce apps, enabling users to have a quick go-to option to check their current purchase at a single place. This feature is easily accessible across all pages in website and app, reducing user drop-offs during purchase cycle. The major benefit of introducing this feature was that the sales of other Brightline products increased along with the purchase of train tickets.
The Daily Parking Passes and Monthly Parking Passes were integrated with the hardware systems installed in all Brightline stations for a seamless digital experience. This enabled users to park their vehicles in the station showing their ticket QR code on entry, removing any hassle of trying to find a car parking for the entire trip duration.
A single QR code ensured that guests have a touch-less & seamless onboarding with assurance of safety in a post-pandemic environment
Brightline Opstool portal empowers on station operation team to
- Update prices of products offers on website and app
- Create & monitor Sales campaign for all the Brightline account holders
- Enables Brightline HR teams to offer employee benefits for purchasing Brightline products
- Assign product-specific discounts, enabling Brightline to provide discount packages to specific email domains
A holistic user journey across web, app & kiosks, providing seamless experience across physical & digital touch points.
Enabled users to purchase customizable ancillary services like Garage Parking, Shared or Private rides, and have their pets and bikes with them on the journey
‘Brightline for Business’ enabled Brightline to tie up and cater to corporate clients. The portal allows clients to allocate Brightline rides to their employees by means of employee packs. The Corporate Portal has been seamlessly integrated with the website & app. The employees can use these allotted rides from their user profiles on the Brightline website & app. This had a positive impact on Brightline’s ridership & revenues.
Guests can purchase routine value-added products like Train Pass, Travel Packs, Parking Passes, thus reducing the friction of repeated purchases for such
Built a ‘cart’ feature similar to ecommerce apps, enabling users to have a quick go-to option to check their current purchase at a single place. This feature is easily accessible across all pages in website and app, reducing user drop-offs during purchase cycle. The major benefit of introducing this feature was that the sales of other Brightline products increased along with the purchase of train tickets.
Guests can purchase routine value-added products like Train Pass, Travel Packs, Parking Passes, thus reducing the friction of repeated purchases for such
Built a ‘cart’ feature similar to ecommerce apps, enabling users to have a quick go-to option to check their current purchase at a single place. This feature is easily accessible across all pages in website and app, reducing user drop-offs during purchase cycle. The major benefit of introducing this feature was that the sales of other Brightline products increased along with the purchase of train tickets.
The Daily Parking Passes and Monthly Parking Passes were integrated with the hardware systems installed in all Brightline stations for a seamless digital experience. This enabled users to park their vehicles in the station showing their ticket QR code on entry, removing any hassle of trying to find a car parking for the entire trip duration.
A single QR code ensured that guests have a touch-less & seamless onboarding with assurance of safety in a post-pandemic environment
Brightline Opstool portal empowers on station operation team to
- Update prices of products offers on website and app
- Create & monitor Sales campaign for all the Brightline account holders
- Enables Brightline HR teams to offer employee benefits for purchasing Brightline products
- Assign product-specific discounts, enabling Brightline to provide discount packages to specific email domains
A holistic user journey across web, app & kiosks, providing seamless experience across physical & digital touch points.
Enabled users to purchase customizable ancillary services like Garage Parking, Shared or Private rides, and have their pets and bikes with them on the journey
‘Brightline for Business’ enabled Brightline to tie up and cater to corporate clients. The portal allows clients to allocate Brightline rides to their employees by means of employee packs. The Corporate Portal has been seamlessly integrated with the website & app. The employees can use these allotted rides from their user profiles on the Brightline website & app. This had a positive impact on Brightline’s ridership & revenues.
Guests can purchase routine value-added products like Train Pass, Travel Packs, Parking Passes, thus reducing the friction of repeated purchases for such
Built a ‘cart’ feature similar to ecommerce apps, enabling users to have a quick go-to option to check their current purchase at a single place. This feature is easily accessible across all pages in website and app, reducing user drop-offs during purchase cycle. The major benefit of introducing this feature was that the sales of other Brightline products increased along with the purchase of train tickets.
The Daily Parking Passes and Monthly Parking Passes were integrated with the hardware systems installed in all Brightline stations for a seamless digital experience. This enabled users to park their vehicles in the station showing their ticket QR code on entry, removing any hassle of trying to find a car parking for the entire trip duration.
A single QR code ensured that guests have a touch-less & seamless onboarding with assurance of safety in a post-pandemic environment
Brightline Opstool portal empowers on station operation team to
- Update prices of products offers on website and app
- Create & monitor Sales campaign for all the Brightline account holders
- Enables Brightline HR teams to offer employee benefits for purchasing Brightline products
- Assign product-specific discounts, enabling Brightline to provide discount packages to specific email domains
A holistic user journey across web, app & kiosks, providing seamless experience across physical & digital touch points.
Enabled users to purchase customizable ancillary services like Garage Parking, Shared or Private rides, and have their pets and bikes with them on the journey
‘Brightline for Business’ enabled Brightline to tie up and cater to corporate clients. The portal allows clients to allocate Brightline rides to their employees by means of employee packs. The Corporate Portal has been seamlessly integrated with the website & app. The employees can use these allotted rides from their user profiles on the Brightline website & app. This had a positive impact on Brightline’s ridership & revenues.
Guests can purchase routine value-added products like Train Pass, Travel Packs, Parking Passes, thus reducing the friction of repeated purchases for such
Built a ‘cart’ feature similar to ecommerce apps, enabling users to have a quick go-to option to check their current purchase at a single place. This feature is easily accessible across all pages in website and app, reducing user drop-offs during purchase cycle. The major benefit of introducing this feature was that the sales of other Brightline products increased along with the purchase of train tickets.
Connect with us to craft seamless digital experiences
North America
