BACKGROUND
Mediacorp is Singapore's national media network and largest content creator, reaching audiences across TV, radio, social media, and digital platforms. Their dedicated OTT platform, meWATCH, serves millions of users across Android, iOS, and web. Mediacorp partnered with Robosoft to elevate meWATCH into a high-performing, deeply engaging streaming experience by strengthening stability, performance, and feature depth at scale..
THE CHALLENGES
Addressing the
critical gaps
Persistent app crashes and recurring defects were degrading the user experience, eroding viewer trust, and threatening retention in a highly competitive OTT environment.
Inconsistent video playback stability and navigation gaps across devices diluted the streaming experience.
The platform required stronger discovery, recommendations, and engagement mechanics to extend session time and reduce drop-offs.
Modernizing a mature codebase while simultaneously integrating modern updates required careful architectural discipline to avoid compounding technical debt.
Ensuring uniform experience across Android, Android TV, iOS, tvOS, and web required synchronized execution across multiple release cycles.
THE CHALLENGES
Addressing the
critical gaps
Persistent app crashes and recurring defects were degrading the user experience, eroding viewer trust, and threatening retention in a highly competitive OTT environment.
Inconsistent video playback stability and navigation gaps across devices diluted the streaming experience.
The platform required stronger discovery, recommendations, and engagement mechanics to extend session time and reduce drop-offs.
Modernizing a mature codebase while simultaneously integrating modern updates required careful architectural discipline to avoid compounding technical debt.
Ensuring uniform experience across Android, Android TV, iOS, tvOS, and web required synchronized execution across multiple release cycles.
THE ROBOSOFT SOLUTION
We conducted systematic bug resolution and performance enhancements across the platform, directly addressing the key issues.
Stability improvements and memory optimization across web and mobile to ensure the platform could handle high-traffic streaming without degradation.
We upgraded the platform with advanced features and capabilities to deepen engagement and extend session time.
We enforced high code quality standards through continuous testing, CI/CD pipeline integration, and analytics-driven insights, enabling faster, safer releases with minimal regression risk.
THE ROBOSOFT SOLUTION
We conducted systematic bug resolution and performance enhancements across the platform, directly addressing the key issues.
Stability improvements and memory optimization across web and mobile to ensure the platform could handle high-traffic streaming without degradation.
We upgraded the platform with advanced features and capabilities to deepen engagement and extend session time.
We enforced high code quality standards through continuous testing, CI/CD pipeline integration, and analytics-driven insights, enabling faster, safer releases with minimal regression risk.
Clear outcomes
that drive growth
Systematic improvements to stability and user experience drove a measurable increase in meWATCH app downloads on the Play Store.
Platform stability improvements reduced crashes and errors, directly increasing visitor retention and reducing churn on the platform.
Enhanced UX across features and flows translated into improved app store ratings.
Greater engagement depth, longer sessions, and improved platform stickiness contributed to revenue growth for Mediacorp.
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