M+
BACKGROUND
NDTV, India's premier news network with a strong digital presence, partnered with Robosoft to create one of the first native iOS news apps in the country. As the channel's content grew over the years, so did the need to deliver breaking news, live updates, and rich journalism seamlessly across phones, tablets, smartwatches, and TV.
THE CHALLENGES
Addressing the
critical gaps
The existing platform couldn't keep pace with NDTV's rapidly expanding content library, leading to delays in delivering real-time news updates.
Users had no way to interact with live programming beyond simply watching, limiting engagement and the potential for two-way audience participation.
Audiences consumed news across phones, tablets, smartwatches, and TV, but there was no unified experience connecting these screens into a cohesive journey.
THE CHALLENGES
Addressing the
critical gaps
The existing platform couldn't keep pace with NDTV's rapidly expanding content library, leading to delays in delivering real-time news updates.
Users had no way to interact with live programming beyond simply watching, limiting engagement and the potential for two-way audience participation.
Audiences consumed news across phones, tablets, smartwatches, and TV, but there was no unified experience connecting these screens into a cohesive journey.
THE ROBOSOFT SOLUTION
We engineered a dynamic, module-based system that enables the smooth addition of new content sections with minimal effort, keeping the platform future-ready as NDTV's coverage expanded.
We rebuilt the news experience across iOS, iPadOS, Apple Watch, and Apple TV with a consistent design language, ensuring seamless navigation and consistent performance across devices.
We created a unique 'second screen' feature allowing viewers to participate in live shows through real-time questions and polls directly within the app.
We developed customized, easy-to-use push notifications helping users stay updated on breaking news and topics aligned with their individual interests.
THE ROBOSOFT SOLUTION
We engineered a dynamic, module-based system that enables the smooth addition of new content sections with minimal effort, keeping the platform future-ready as NDTV's coverage expanded.
We rebuilt the news experience across iOS, iPadOS, Apple Watch, and Apple TV with a consistent design language, ensuring seamless navigation and consistent performance across devices.
We created a unique 'second screen' feature allowing viewers to participate in live shows through real-time questions and polls directly within the app.
We developed customized, easy-to-use push notifications helping users stay updated on breaking news and topics aligned with their individual interests.
Clear outcomes
that drive growth
The modular architecture enabled NDTV's editorial team to expand coverage and add new content sections effortlessly.
Real-time content updates and reduced load times gave users instant, reliable access to breaking news, strengthening NDTV's digital-first positioning.
Live polls, second-screen participation, and personalized notifications transformed passive viewers into active participants, boosting loyalty and session time.
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