Background
deKoder is a one-of-a-kind election analysis and digital news platform. Among its many firsts, it is powered by Artificial Intelligence, empowering viewers to conduct their analyses independently. Launched in linguistically diverse India, which has 17 major languages, deKoder is made available in multiple languages for easy access and consumer connect. deKoder is an initiative of Dr. Prannoy Roy, a renowned media personality and psephologist.
The challenges
The client sought to create an AI-powered digital ecosystem for deKoder to transform how Indian and global audiences consume election data and news. This involved developing a website and mobile application from the ground up. Our team was tasked with crafting engaging digital experiences that would provide comprehensive and easily accessible election-related information.
The project demanded a deep understanding of the varied user needs, backed by a detailed analysis of qualitative user findings. A unique challenge was making historical election data analysis, dating back to 1952, easily accessible. This involved handling billions of data points to capture decades of electoral trends and insights. The objective was to attract diverse users and bridge the significant gap in India's election data landscape.
The solutions
Key features
Predict a win
This feature enables users to donate any desired amount to a selected NGO. Users can also participate in engaging quizzes combining gamification elements, where they can predict the outcomes of upcoming elections and win prizes and rewards.
Live feeds
24/7 live feeds from multiple channels and agencies ensure continuous, real-time streaming of diverse content seamlessly integrated into one platform.
Live election results feed with live video
Live election results data, displayed through 23 unique charts, offers users comprehensive updates on election outcomes. This covers various aspects of the election results, such as voter demographics, regional voting patterns, and historical comparisons, all in real-time.
Data hub charts and graphs
This feature offers 13 unique charts leveraging the largest database on Indian elections since 1952. It includes multiple filter options to provide users with the most unique information about every election conducted in India.
Articles & opinions
This feature allows users to consume content in various forms, including text, audio, and video. Users can convert any content into different formats to suit their preferences.
AI opinion slider
An interactive feature that allows users to select options by adjusting the slider for various questions. AI generates personalized opinions based on user inputs, providing customized insights and enhancing engagement.
AI winning odds
This feature provides more authentic results of opinion polls, winning odds, and exit polls than other media agencies, as it blends all the agencies' final predictions backed by their past accuracy.
AI language translations
It offers high-quality text, audio, and video translations in all available languages by leveraging AI and language translation technologies, including Akamai CDN. It ensures accurate, contextually appropriate translations, facilitating cross-language communication.
AI text-to-speech
An advanced AI-powered text-to-speech feature that converts written text into spoken words in all languages. This feature provides users with a seamless and lifelike audio experience, ensuring natural and accurate pronunciation.
Make your own forecast
Users can use this feature to predict the popularity percentage and the Index of Opposition Unity (IOU) for the ruling party in a selected state. It gives each user a personalized political forecast based on unique statistics and the user's knowledge of the current political situation.
Predict a win
This feature enables users to donate any desired amount to a selected NGO. Users can also participate in engaging quizzes combining gamification elements, where they can predict the outcomes of upcoming elections and win prizes and rewards.
Live feeds
24/7 live feeds from multiple channels and agencies ensure continuous, real-time streaming of diverse content seamlessly integrated into one platform.
Live election results feed with live video
Live election results data, displayed through 23 unique charts, offers users comprehensive updates on election outcomes. This covers various aspects of the election results, such as voter demographics, regional voting patterns, and historical comparisons, all in real-time.
Data hub charts and graphs
This feature offers 13 unique charts leveraging the largest database on Indian elections since 1952. It includes multiple filter options to provide users with the most unique information about every election conducted in India.
Articles & opinions
This feature allows users to consume content in various forms, including text, audio, and video. Users can convert any content into different formats to suit their preferences.
AI opinion slider
An interactive feature that allows users to select options by adjusting the slider for various questions. AI generates personalized opinions based on user inputs, providing customized insights and enhancing engagement.
AI winning odds
This feature provides more authentic results of opinion polls, winning odds, and exit polls than other media agencies, as it blends all the agencies' final predictions backed by their past accuracy.
AI language translations
It offers high-quality text, audio, and video translations in all available languages by leveraging AI and language translation technologies, including Akamai CDN. It ensures accurate, contextually appropriate translations, facilitating cross-language communication.
AI text-to-speech
An advanced AI-powered text-to-speech feature that converts written text into spoken words in all languages. This feature provides users with a seamless and lifelike audio experience, ensuring natural and accurate pronunciation.
Make your own forecast
Users can use this feature to predict the popularity percentage and the Index of Opposition Unity (IOU) for the ruling party in a selected state. It gives each user a personalized political forecast based on unique statistics and the user's knowledge of the current political situation.
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Key
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Value delivered
Client
testimonial
We partnered with Robosoft to create the world’s first AI-driven elections platform. Our vision was to bring the power of analytics and data visualisation to all. It helps users access and analyse decades-old election data, in several languages. The collaborative effort was a joy and underscores Robosoft's all-round capabilities: Product, Design, Engineering and Data Analytics. I am thrilled with the outcome and confident of taking this one-of-a-kind election analysis platform to the global stage.
Dr. Prannoy Roy
Founder, deKoder Digital
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