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BACKGROUND
The Global Cycling Network (GCN) is the world’s largest platform dedicated to cycling as a sport, with more than 2 million subscribers. It brings together a global community united by a love for cycling. GCN wanted to evolve from a free YouTube channel to a premium subscription business with a full-featured OTT platform. Robosoft partnered with GCN to design and build a multi-platform streaming experience that could power live races, on-demand content, and a scalable subscription business.
THE CHALLENGES
Addressing the
critical gaps
GCN needed to evolve beyond YouTube into a unified platform combining live racing, on-demand content, editorial, stats, and community features, all in one seamless experience.
Converting a free audience into paying subscribers required a compelling Race Pass model, a frictionless purchase journey, and a premium experience that justified the shift.
Streaming global professional cycling live and uninterrupted demanded a resilient infrastructure capable of handling concurrent audiences during high-stakes race moments.
Retention required more than passive viewing. The platform needed live polls, quizzes, real-time data, and social features to deepen fan participation.
Delivering a high-quality experience across Android, iOS, and web in 59 countries and 6 languages required disciplined engineering and localization at scale.
A controlled rollout strategy was essential to gather user feedback, refine features, and scale the platform responsibly during early adoption.
THE CHALLENGES
Addressing the
critical gaps
GCN needed to evolve beyond YouTube into a unified platform combining live racing, on-demand content, editorial, stats, and community features, all in one seamless experience.
Converting a free audience into paying subscribers required a compelling Race Pass model, a frictionless purchase journey, and a premium experience that justified the shift.
Streaming global professional cycling live and uninterrupted demanded a resilient infrastructure capable of handling concurrent audiences during high-stakes race moments.
Retention required more than passive viewing. The platform needed live polls, quizzes, real-time data, and social features to deepen fan participation.
Delivering a high-quality experience across Android, iOS, and web in 59 countries and 6 languages required disciplined engineering and localization at scale.
A controlled rollout strategy was essential to gather user feedback, refine features, and scale the platform responsibly during early adoption.
THE ROBOSOFT SOLUTION
We delivered a consistent, high-performance app across web, iOS, and Android that is optimized for each platform’s interaction model and technical expectations.
Video content was organized into Live Events, Social Events, and Premium Content, supporting both user needs and monetization goals.
A two-phase launch introduced GCN Live with Race Pass, followed by Video on Demand with GCN Premium. Beta releases ensured real-world validation before public rollout.
We built flexible Race Pass and GCN Premium tiers with seamless authentication, secure access control, and frictionless subscription management.
Robust QA, testing, and UAT ensured stable performance from beta through full-scale global launch.
THE ROBOSOFT SOLUTION
We delivered a consistent, high-performance app across web, iOS, and Android that is optimized for each platform’s interaction model and technical expectations.
Video content was organized into Live Events, Social Events, and Premium Content, supporting both user needs and monetization goals.
A two-phase launch introduced GCN Live with Race Pass, followed by Video on Demand with GCN Premium. Beta releases ensured real-world validation before public rollout.
We built flexible Race Pass and GCN Premium tiers with seamless authentication, secure access control, and frictionless subscription management.
Robust QA, testing, and UAT ensured stable performance from beta through full-scale global launch.
Clear outcomes
that drive growth
Live racing, premium content, and community features consolidated into one powerful digital destination.
Interactive features and personalized content increased fan participation beyond race days.
Race Pass and GCN Premium unlocked sustainable direct-to-consumer monetization.
Structured categorization and CMS integration simplified publishing and platform management at scale.
A world-class digital experience reinforced GCN’s position as the definitive global home for cycling fans.
Craft scalable digital platforms that maximize business results
