case stusy

A modern, multi-device cricket experience that drives deeper fan engagement

10

M+

App downloads
Case Study
Industry :Media & Entertainment
Platform :
mobile | laptop | Smart Watch | Tablet
Services :Experience Design, Digital Consulting, Custom Software Development, Quality Engineering 

BACKGROUND

Bringing cricket's most trusted brand to the mobile-first fan

ESPNcricinfo has been the world’s definitive cricket destination for over three decades. It has been the go-to source for scores, stats, news, and expert analysis. ESPN set out to extend that authority into a mobile-first experience that delivered not just comprehensive coverage, but deep personalization around the teams and moments fans care about most.

 

Robosoft partnered with ESPN to design, build, and quality-engineer the native mobile experience for Android and iOS on smartphones and tablets.

THE CHALLENGES

Addressing the

critical gaps

Personalization at scale

Personalization at scale

Cricket fans follow specific teams and tournaments with passion. The app needed to surface relevant scores, alerts, and updates instantly without forcing users to search.

Organizing depth without complexity

Organizing depth without complexity

Live scores, commentary, video, rankings, and decades of statistics had to be structured into an intuitive mobile experience for both casual fans and data purists.

Real-time reliability during peak demand

Real-time reliability during peak demand

Major tournaments drive massive concurrent traffic. The platform needed to deliver live scores and commentary seamlessly during high-stakes moments.

Cross-platform consistency

Cross-platform consistency

A unified, high-quality experience across Android and iOS, spanning smartphones and tablets, required disciplined native engineering.

Integrated Approach

THE ROBOSOFT SOLUTION

An integrated approach

User research-led design

User research-led design

We conducted in-depth research to understand how fans consume cricket on mobile to ensure the product reflected real usage patterns.

Native app development

Native app development

Fully native apps were built for Android and iOS, delivering smooth interactions and optimized performance across devices.

Personalized fan experience

Personalized fan experience

Fans can follow their favorite teams instantly, with automated prioritization of relevant scores, alerts, and content from the first session.

Continuous quality engineering

Continuous quality engineering

Rigorous testing ensured glitch-free performance across devices, OS versions, and high-traffic match scenarios.

glow
KEY FEATURES
feature
VALUE DELIVERED

Clear outcomes

that drive growth

Early leader in cricket apps
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Early leader in cricket apps

Established ESPNcricinfo as one of the most comprehensive cricket apps, unifying live scores, editorial, multimedia, and personalization. 

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10M+ downloads worldwide

Became a trusted global destination, reliably serving fans during cricket’s biggest tournaments.

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Seamless web-to-mobile continuity

Maintained feature parity between web and mobile, delivering one consistent, authoritative cricket experience across devices.

Craft scalable digital platforms that maximize business results

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