150+ clients
across the globe
2000+ digital projects
simplifying millions of lives
50+ awards
including Apple App of the Day
Brands you trust,
trust us
Brands you trust,
trust us
Our Philosophy
and respect the individual preferences of users – both in B2C and B2B domains
Cultural Senstivity
Designs tailored to socio-cultural values including local traditions, belief systems, sensibilities and faith
Inclusivity
A human-centered design process that embraces diversity and extends from one to many
User Centricity
Empathize and deeply understand user needs, desires, and pain points
Emotional Connect
Go beyond the transactional to evoke a deeper connect with our users by involving them in the creative process
Creating an interactive platform
for learners and educators
Designing a multi-platform co-
working solution for CapitaLand
VisionPro
Apple Vision Pro
Concepts
The streaming home of lifelong
learners and passionate
communities
Redesigning the McDelivery
experience across platforms
Building a first-class travel
experience with Brightline Trains
Creating an interactive platform
for learners and educators
Designing a multi-platform co-
working solution for CapitaLand
VisionPro
Apple Vision Pro
Concepts
The streaming home of lifelong
learners and passionate
communities
Redesigning the McDelivery
experience across platforms
Building a first-class travel
experience with Brightline Trains
Our Framework
Our work is ‘designed’ to make users Feel, Think and Act-Do.
Feel
What we want the users to feel while using the product or service - the emotional aspect of the decision-making
Think
What features and benefits can we offer the users which address their needs or pain points
Act-Do
The interactions or user behavior which are critical to track, analyze and improve
Our Services & Process
01
Design Audit
- Identify areas of improvement using usability heuristics, content audit & Interaction Design Standards
02
Design Strategy
- Craft the product intent, vision and goal in-line with user needs and map relevant features
03
UX Design
- Design the Information Architecture, workflows and low-fidelity wireframes
04
Design System
- Create design guidelines, build a component library using atomic design principles
05
UI Design
- Craft mood-boards, concepts and design with interactive prototypes
Our Guiding Principles
Mobile First Design
Secure, lean user experience which optimises every user journey across devices to enable any user-desired action
Consistent UX & Branding
Unified user experience & visual language across platforms to create a distinct brand identity
Simple Navigation
Intuitive navigation & clean, minimalist design, to nudge customers in decision making
Universal Accessibility
Design for all using features such as haptic feedback, color contrast, readability control and intelligent gestures
Emotion in Design
Design anchored on empathy-driven research & findings on user’s needs & pain points, psychological triggers and data that enables better user experience
Brand Personality
Crafting the right voice & personality for the brand, be it in B2B or B2C including the tone of voice, copy style and more
Geared for Action
Enable the critical call-to-action nudges clear and upfront to help lead capture, and consumer interest
Data-driven Personalization
Track & monitor customer behaviour in both new & existing user scenarios: capture critical user journey drop-offs and course correct
Let's craft customer experiences for business growth
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