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Experience Design

Experience Design that evokes emotion, engagement & loyalty.

At Robosoft, we don’t just design, we engineer growth. We are a team of passionate creative thinkers and problem solvers crafting meaningful customer experiences that delight users and make a business impact.

150+ clients

across the globe

2000+ digital projects

simplifying millions of lives

50+ awards

including Apple App of the Day

Brands you trust,
trust us

Brands you trust, <br class='d-block d-md-none'/><span>trust us</span>
Brands you trust, <br class='d-block d-md-none'/><span>trust us</span>
Brands you trust, <br class='d-block d-md-none'/><span>trust us</span>
Brands you trust, <br class='d-block d-md-none'/><span>trust us</span>
Brands you trust, <br class='d-block d-md-none'/><span>trust us</span>
Brands you trust, <br class='d-block d-md-none'/><span>trust us</span>
Brands you trust, <br class='d-block d-md-none'/><span>trust us</span>
Brands you trust, <br class='d-block d-md-none'/><span>trust us</span>

Brands you trust,
trust us

Brands you trust, <br class='d-block d-md-none'/><span>trust us</span>
Brands you trust, <br class='d-block d-md-none'/><span>trust us</span>
Brands you trust, <br class='d-block d-md-none'/><span>trust us</span>
Brands you trust, <br class='d-block d-md-none'/><span>trust us</span>
Brands you trust, <br class='d-block d-md-none'/><span>trust us</span>
Brands you trust, <br class='d-block d-md-none'/><span>trust us</span>
Brands you trust, <br class='d-block d-md-none'/><span>trust us</span>
Brands you trust, <br class='d-block d-md-none'/><span>trust us</span>

Our Philosophy

At Robosoft, we focus on making the experiences fun, intuitive & rewarding for each user. We understand
and respect the individual preferences of users – both in B2C and B2B domains

Cultural Senstivity

Designs tailored to socio-cultural values including local traditions, belief systems, sensibilities and faith

Inclusivity

A human-centered design process that embraces diversity and extends from one to many

User Centricity

Empathize and deeply understand user needs, desires, and pain points

Emotional Connect

Go beyond the transactional to evoke a deeper connect with our users by involving them in the creative process

Work that works
Robosoft technologies Creating an interactive platform <br class='d-none d-xxl-block'/>for learners and educators​

Creating an interactive platform
for learners and educators​

Room to Read, a nonprofit organization focused on literacy and gender equality, partnered with us to create an online platform for teachers and students in Indonesia. We developed sitemaps, evaluated user needs, and designed seamless, responsive web visuals, providing a resource repository for the platform.
More about Room to Read Read case study
Robosoft technologies Designing a multi-platform co-<br class='d-none d-xl-block'/>working solution for CapitaLand​​

Designing a multi-platform co-
working solution for CapitaLand​​

CapitaLand, one of Asia’s largest real estate groups, partnered with us to develop CapitaStar@Work, a unified platform for coworking spaces and IT parks. The plug-and-play solution enhances workplace experiences by focusing on convenience, connectivity, and community, tailored through user-centered workshops.​​
More about CapitaLand Read case study
Robosoft technologies Apple Vision Pro<br class='d-none d-xl-block'/>Concepts

VisionPro

Apple Vision Pro
Concepts

In 1996, Apple was our first customer. Since then, we have earned a reputation for design & development across the Apple ecosystem including iOS, macOS, watchOS and tvOS. We are now crafting an immersive live streaming shopping experience concept on the Apple Vision Pro – the next big thing in spatial computing.
Robosoft technologies The streaming home of lifelong <br class='d-none d-xl-block'/>learners and passionate <br class='d-none d-xl-block'/>communities

The streaming home of lifelong
learners and passionate
communities

From easy onboarding to a personalized multi-device experience, we created a differentiated OTT platform for Discovery+. Our OTT specialists crafted an intelligent design system that made content discovery easy and engineered a scalable platform architecture.
More about Discovery+ Read case study
Robosoft technologies Redesigning the McDelivery <br class='d-none d-xl-block'/>experience across platforms​

Redesigning the McDelivery
experience across platforms​

McDonald’s India sought to revamp their app experiences across platforms. We identified user journeys, designed wireframes, and finalized designs through collaborative workshops. Our solution improved product discoverability, streamlined checkout, and ensured a cohesive look and feel aligned with McDonald’s global standards.
More about McDelivery Read case study
Robosoft technologies Building a first-class travel <br class='d-none d-xl-block'/>experience with Brightline Trains​

Building a first-class travel
experience with Brightline Trains​

Brightline, a high-speed rail system transforming US train travel, partnered with us for end-to-end integration. We designed, developed, and delivered a unified user journey across web, mobile apps, kiosks, and turnstiles. Our design team ensured a seamless digital experience for all travelers.​
More about Brightline Read case study
Robosoft technologies Creating an interactive platform <br class='d-none d-xxl-block'/>for learners and educators​

Creating an interactive platform
for learners and educators​

Room to Read, a nonprofit organization focused on literacy and gender equality, partnered with us to create an online platform for teachers and students in Indonesia. We developed sitemaps, evaluated user needs, and designed seamless, responsive web visuals, providing a resource repository for the platform.
More about Room to Read Read case study
Robosoft technologies Designing a multi-platform co-<br class='d-none d-xl-block'/>working solution for CapitaLand​​

Designing a multi-platform co-
working solution for CapitaLand​​

CapitaLand, one of Asia’s largest real estate groups, partnered with us to develop CapitaStar@Work, a unified platform for coworking spaces and IT parks. The plug-and-play solution enhances workplace experiences by focusing on convenience, connectivity, and community, tailored through user-centered workshops.​​
More about CapitaLand Read case study
Robosoft technologies Apple Vision Pro<br class='d-none d-xl-block'/>Concepts

VisionPro

Apple Vision Pro
Concepts

In 1996, Apple was our first customer. Since then, we have earned a reputation for design & development across the Apple ecosystem including iOS, macOS, watchOS and tvOS. We are now crafting an immersive live streaming shopping experience concept on the Apple Vision Pro – the next big thing in spatial computing.
Robosoft technologies The streaming home of lifelong <br class='d-none d-xl-block'/>learners and passionate <br class='d-none d-xl-block'/>communities

The streaming home of lifelong
learners and passionate
communities

From easy onboarding to a personalized multi-device experience, we created a differentiated OTT platform for Discovery+. Our OTT specialists crafted an intelligent design system that made content discovery easy and engineered a scalable platform architecture.
More about Discovery+ Read case study
Robosoft technologies Redesigning the McDelivery <br class='d-none d-xl-block'/>experience across platforms​

Redesigning the McDelivery
experience across platforms​

McDonald’s India sought to revamp their app experiences across platforms. We identified user journeys, designed wireframes, and finalized designs through collaborative workshops. Our solution improved product discoverability, streamlined checkout, and ensured a cohesive look and feel aligned with McDonald’s global standards.
More about McDelivery Read case study
Robosoft technologies Building a first-class travel <br class='d-none d-xl-block'/>experience with Brightline Trains​

Building a first-class travel
experience with Brightline Trains​

Brightline, a high-speed rail system transforming US train travel, partnered with us for end-to-end integration. We designed, developed, and delivered a unified user journey across web, mobile apps, kiosks, and turnstiles. Our design team ensured a seamless digital experience for all travelers.​
More about Brightline Read case study
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Our Framework

Design is not just about looking good. It should ‘engineer emotions’ and deliver a change in user behaviour.
Our work is ‘designed’ to make users Feel, Think and Act-Do.

Feel

What we want the users to feel while using the product or service - the emotional aspect of the decision-making

Think

What features and benefits can we offer the users which address their needs or pain points

Act-Do

The interactions or user behavior which are critical to track, analyze and improve

Our Services & Process

We are a full-service design solutions team focused on the needs of the core user. From crafting the intent and product vision to bringing the vision to life – we are a proven partner for established enterprises & ambitious, visionary brands.

01

Design Audit

  • Identify areas of improvement using usability heuristics, content audit & Interaction Design Standards

02

Design Strategy

  • Craft the product intent, vision and goal in-line with user needs and map relevant features

03

UX Design

  • Design the Information Architecture, workflows and low-fidelity wireframes

04

Design System

  • Create design guidelines, build a component library using atomic design principles

05

UI Design

  • Craft mood-boards, concepts and design with interactive prototypes

Our Guiding Principles

Delightful digital experience is a competitive advantage. We deliver such an edge to enterprises by focusing on guiding principles which enable ease of use and create customer engagement & loyalty.

Mobile First Design

Secure, lean user experience which optimises every user journey across devices to enable any user-desired action

Consistent UX & Branding

Unified user experience & visual language across platforms to create a distinct brand identity

Simple Navigation

Intuitive navigation & clean, minimalist design, to nudge customers in decision making

Universal Accessibility

Design for all using features such as haptic feedback, color contrast, readability control and intelligent gestures

Emotion in Design

Design anchored on empathy-driven research & findings on user’s needs & pain points, psychological triggers and data that enables better user experience

Brand Personality

Crafting the right voice & personality for the brand, be it in B2B or B2C including the tone of voice, copy style and more

Geared for Action

Enable the critical call-to-action nudges clear and upfront to help lead capture, and consumer interest

Data-driven Personalization

Track & monitor customer behaviour in both new & existing user scenarios: capture critical user journey drop-offs and course correct

Let's craft customer experiences for business growth

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