Ashish Gohel
Ashish Gohel is a Lead UI/UX Designer with 15+ years of experience crafting high-impact digital products across OTT (Discovery+), automotive (TVS Cluster), fintech (NPCI), news media (The Indian Express), and lifestyle (Dancer app). At Robosoft, he aligns user insights with business objectives to deliver intuitive, scalable experiences.He integrates AI-powered methods and design operations to create solutions that delight users and drive innovation. Having led cross-functional teams across industries, he brings a system-thinking approach to every stage of the design process. Passionate about fostering design culture and mentorship, he strives to build digital products that are personal, purposeful, and effortless.
Experience Design10 Jul 2025•10 min read
Designing for Connected TV: all you need to know to capture attention on the big screen
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