case stusy

Future-ready transformation
at Titan World

1

M+

downloads on the

Play Store

84

%

increase in conversion rate
Case Study
Industry :Retail & Consumer
Platform :
Android | IOS
Services :Experience Design, Custom Software Development

Background

Creating a mobile shopping experience to expand Titan World's digital reach

Titan is India's leading lifestyle company with popular brands in market leadership positions in Jewellery, Watches, and Eye Care. As mobile commerce emerged as the primary purchase channel, Titan recognized that its existing digital infrastructure was constraining growth. They entrusted us to develop native mobile applications for a wider consumer reach, enhance sales, and deepen customer engagement.

The challenges

Addressing the

critical gaps

Delivering a seamless mobile experience

Delivering a seamless mobile experience

Translating the Titan's brand standard on mobile experience required a frictionless, personalized online shopping journey engineered for brand-conscious consumers.

Scaling mobile sales and engagement

Scaling mobile sales and engagement

The platform needed to support sales at scale through mobile technology while offering personalized experiences that encourage repeat engagement and customer loyalty.

Platform migration

Platform migration

Migrating their existing platform from WCS (WebSphere Commerce Suite) to Salesforce (SF) to ensure better scalability, flexibility, and integration with modern digital tools.

Integrated Approach

The Robosoft solution

An integrated approach

Collaborative development

Collaborative development

We ensured collaborative development by allowing version tracking, seamless branching, and efficient conflict resolution across teams.

AI in SDLC

AI in SDLC

Utilized AI in SDLC through Microsoft Copilot to enhance developer productivity, reducing development time and improving code quality.

Security first engineering

Security first engineering

Implemented MobSF (mobile security framework) to provide security vulnerability analysis, helping identify potential threats in mobile apps and ensuring compliance with security best practices.

Code quality via SonarQube

Code quality via SonarQube

Deployed SonarQube to maintain code quality by performing static code analysis to detect bugs, security vulnerabilities, and code smells, keeping the codebase clean and maintainable.

Continuous monitoring

Continuous monitoring

We used Android Profiler to monitor app performance, helping developers identify bottlenecks in CPU, memory, and network usage to optimize app efficiency.

CI/CD pipeline

CI/CD pipeline

Using Jenkins and Fastlane, we streamlined the continuous integration and deployment process by automating build, test, and release workflows, ensuring faster and reliable deployments.

glow
KEY FEATURES
feature
value delivered

Clear outcomes

that drive growth

Crash-free usage
Crash-free usage

Crash-free usage

Delivered an exceptionally stable app with a 99.7% crash-free session rate, ensuring reliable shopping experiences.

Faster checkout experience

Faster checkout experience

Optimized cart flow by reducing multiple API calls to a single call through the middleware.

Faster API performance

Faster API performance

10x reduction in business-critical APIs response time, improving app responsiveness.

Testimonials

Trusted voices
across industries

Our clients’ words reflect the trust and impact we strive for in every partnership.

VARUN KUMAR
VARUN KUMAR

Robosoft played a crucial role in developing a seamless, user-friendly shopping experience for the Titan World app. The team implemented best-in-class features and third-party integrations. Their expertise in mobile app development and project management was clearly reflected in the final product.

VARUN KUMAR

Head Digital e-Commerce &
Consumer Apps

Build seamless omnichannel experiences that scale

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