Tanishq:
a gold standard in online jewelry shopping experience
Robosoft has partnered with Tanishq, a leading jewelry brand in India, since 2016 to craft the end-to-end digital experience – from the website to native apps.
Our partnership involving design, development and testing powers the ecommerce experience of a retail giant.
Client: Tanishq
Location: India
Category: Retail & Consumer Services
Peak team size: 20
Company & the Project
Tanishq is the jewelry business of Titan Company Limited, which is mainly involved in the manufacture of fashion accessories such as jewelry, watches and eyewear. Started in 1995, Tanishq is credited with pioneering the branded jewelry retail business in India with a chain of brick & mortar stores. The brand offers a truly omnichannel experience, enabling shopping through a website and native mobile apps.
Tanishq launched several marketing innovations which made the shopping experience simple. One among them is a jewelry purchase plan called Golden Harvest – which enables users to set aside a fixed monthly instalment for a specified period. At the end of such a period, the lumpsum can be used to make jewelry purchases.
Screens and
Journeys
a gold standard in online jewelry shopping experience
Robosoft has partnered with Tanishq, a leading jewelry brand in India, since 2016 to craft the end-to-end digital experience – from the website to native apps.
Our partnership involving design, development and testing powers the ecommerce experience of a retail giant.
Client: TanishqLocation: IndiaCategory: Retail & Consumer ServicesPeak team size: 20Company & the Project
Tanishq is the jewelry business of Titan Company Limited, which is mainly involved in the manufacture of fashion accessories such as jewelry, watches and eyewear. Started in 1995, Tanishq is credited with pioneering the branded jewelry retail business in India with a chain of brick & mortar stores. The brand offers a truly omnichannel experience, enabling shopping through a website and native mobile apps.
Tanishq launched several marketing innovations which made the shopping experience simple. One among them is a jewelry purchase plan called Golden Harvest – which enables users to set aside a fixed monthly instalment for a specified period. At the end of such a period, the lumpsum can be used to make jewelry purchases.
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