Unified loyalty and
payment flows
rating on the
App Store
Background
Tanishq is a leading jewelry brand with a chain of brick-and-mortar stores and a truly omnichannel channel experience, enabling shopping through a website and native mobile apps. Robosoft has partnered with them since 2016 to craft an end-to-end digital experience. From website design and development to native mobile apps and quality assurance, our collaboration powers the retail giant's e-commerce experience.
The challenges
Addressing the
critical gaps
Tanishq needed to bring together its website, mobile apps, and retail ecosystem into a consistent, high-performing omnichannel experience that reflects the brand’s premium positioning.
Jewelry purchases involved detailed decision-making, requiring simplified navigation and user journeys with intuitive interfaces and robust backend workflows.
The platform needed to integrate multiple payment options and loyalty schemes to enable a frictionless checkout experience.
The challenges
Addressing the
critical gaps
Tanishq needed to bring together its website, mobile apps, and retail ecosystem into a consistent, high-performing omnichannel experience that reflects the brand’s premium positioning.
Jewelry purchases involved detailed decision-making, requiring simplified navigation and user journeys with intuitive interfaces and robust backend workflows.
The platform needed to integrate multiple payment options and loyalty schemes to enable a frictionless checkout experience.
The Robosoft solution
We leveraged customer behavior insights to design customized user journeys, making the experience richer and more engaging over time.
We designed user-friendly, easy-to-navigate features that seamlessly support decision-making at key points in customer journeys.
Crafted intuitive interactions that add a ‘wow factor’ to the shopping experience, elevating brand perception and customer satisfaction.
Our solution integrates up-selling and cross-selling capabilities that complement customer journeys through personalized recommendations.
We designed 240+ screens and journeys to ensure cohesive digital experiences across all touchpoints.
The Robosoft solution
We leveraged customer behavior insights to design customized user journeys, making the experience richer and more engaging over time.
We designed user-friendly, easy-to-navigate features that seamlessly support decision-making at key points in customer journeys.
Crafted intuitive interactions that add a ‘wow factor’ to the shopping experience, elevating brand perception and customer satisfaction.
Our solution integrates up-selling and cross-selling capabilities that complement customer journeys through personalized recommendations.
We designed 240+ screens and journeys to ensure cohesive digital experiences across all touchpoints.
Clear outcomes
that drive growth
The app sets a new benchmark for jewelry e-commerce with 5M+ downloads and a 4.8-star rating.
Personalized journeys, immersive features, and seamless navigation have significantly enhanced customer engagement and product discovery.
Testimonials
Our clients’ words reflect the trust and impact we strive for in every partnership.
Robosoft helped us craft the Tanishq consumer app, elevating every transaction and product discovery into a premium experience. The app now sets the gold standard for online jewelry shopping. Their team understood our brand deeply and translated it into a digital experience that feels personal, elegant and intuitive.
KRISHNAN VENKATESWARAN
Chief Digital & Information Officer
Build seamless omnichannel experiences that scale
