Top-notch app
performance
with 99.9%
crash-free users
Crafting a one-stop immersive brand experience across every
screen and platform
Background
Magnolia, a leading home and lifestyle brand, sought to create a first-of-its-kind digital platform for its diverse offerings. It wanted to provide an immersive digital home to its users for all services and content from various categories, including e-commerce, hospitality, home, and lifestyle. Our task was to bring this vision to life by crafting a digital platform for all things Magnolia, offering a frictionless, delightful experience from browse to buy.
The challenges
Magnolia lacked a centralized digital home, resulting in a fragmented user experience. Users interacted with separate platforms, such as an app only for shopping, a network or cable only to watch content, or a website solely to plan a trip to Waco, resulting in an inconsistent brand experience.
Our challenge involved transforming this fragmented experience into a unified, multiplatform journey through mobile app development, website development, and connected TV solutions. The objective was to increase customer engagement and retention through a holistic and well-integrated solution incorporating a full-fledged shopping experience, trip planning features for Magnolia's physical store, and lifestyle content access features for the community of Magnolia fans.
The solutions
We crafted a truly multiplatform, multidevice experience for all Magnolia offerings.
Comprehensive digital platform
- Developed Magnolia's integrated digital ecosystem, offering seamless user experiences across the web, mobile, and smart TV devices.
- Unified diverse verticals into an all-in-one immersive experience
Shop
Seamless e-commerce experience with Shopify integration
Watch
Access to every Magnolia original show and new releases
Visit
Eat, Shop, and Stay or 'Book an Experience' at Waco attractions
Blogs
Access recipes, design how-tos, Magnolia Journal, and more
Seamless shopping experience
- Developed a full-fledged shopping experience with an intuitive interface and a robust Shopify on the back-end.
- Crafted solutions like curated collections, an inspiring homepage, detailed product showcases, and streamlined cart & checkout journeys.
Key features
Push notifications
Targeted push notifications are implemented to acquire new users, retain existing ones, and recover abandoned carts.
Perks notifications: Sent to new users who have installed the app but are not registered, encouraging them to sign up and claim perks such as discounts on purchases.
Birthday notifications: Prompts the registered users to provide their birthday details in their accounts, ensuring they receive special offers during their birthday month.
Abandoned cart notifications: These notifications are intended to remind and encourage users to return to the website or app and finalize their purchase.
Downloadable recipes
Allows users to save or download recipes offline and facilitates personalized recipe collections, enriching their culinary experience and fostering long-term user engagement.
Interactive map
A custom interactive map feature that plots the coordinates of Magnolia properties and events on a virtual in-app map, providing real-time navigation and location information.
Path to free shipping
This feature encourages higher spending by offering free shipping based on the cart's total value. It motivates users to add more items to qualify for discounts, boosting engagement.
Push notifications
Targeted push notifications are implemented to acquire new users, retain existing ones, and recover abandoned carts.
Perks notifications: Sent to new users who have installed the app but are not registered, encouraging them to sign up and claim perks such as discounts on purchases.
Birthday notifications: Prompts the registered users to provide their birthday details in their accounts, ensuring they receive special offers during their birthday month.
Abandoned cart notifications: These notifications are intended to remind and encourage users to return to the website or app and finalize their purchase.
Downloadable recipes
Allows users to save or download recipes offline and facilitates personalized recipe collections, enriching their culinary experience and fostering long-term user engagement.
Interactive map
A custom interactive map feature that plots the coordinates of Magnolia properties and events on a virtual in-app map, providing real-time navigation and location information.
Path to free shipping
This feature encourages higher spending by offering free shipping based on the cart's total value. It motivates users to add more items to qualify for discounts, boosting engagement.
Key
technologies
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next
Value delivered
2.8mn mobile app
launches to date
launches to date
38-min average
engagement time
engagement time
Featured App of the Day
on the App Store
on the App Store
Client
testimonial
Robosoft's commitment to being a good partner is unparalleled. They've worked relentlessly to develop a unique experience for the Magnolia brand that has been well received by stakeholders and customers alike (both the Apple and Google Play app stores have consistently held a 4.9 star rating). Despite multiple pivots in the road to launch and an aggressive timeline, Robosoft has consistently delivered day in and day out.
Matthew Borunda
Vice President of Product
Magnolia Direct - to - Consumer at Discovery Inc
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