2024 OTT Trends: 8 Shifts Changing the Industry

As the OTT industry gears up for 2024, let us recap trends of the past year. In our report last year, we highlighted industry challenges such as privacy concerns, transparency issues, changes in ad-driven OTT experiences, subscription fatigue, and the relationship between bundled OTT offerings and broader consumer trends.

In line with our predictions, major OTT players have shifted their focus, placing more emphasis on data privacy, rethinking monetization strategies, and increasing advertising efforts to reshape the digital landscape.

As we move into 2024, here are 8 new OTT trends and key takeaways that could significantly impact the industry.

Some of the key facets the eBook outlines :

  FAST Revolution: Addressing subscription fatigue, FAST (Free Ad-supported Streaming TV) service is emerging as a dynamic trend, unlocking value for both viewers and businesses.

  Niche Community Engagement: Curated content tailored for specific communities is transforming user engagement, emerging as a market differentiator for OTT platfroms.

  Interactive Storytelling: Delving into deeper customer engagement, interactive storytelling is reshaping the landscape of viewer entertainment experiences.  

  Bundled Entertainment Approaches: Two strategic approaches in bundled entertainment are proving instrumental for brands, fostering customer retention, bolstering acquisition power, and enabling diversification.

Download the eBook to unlock key OTT industry trends & takeaways to improve customer engagement in streaming experiences.