10 ways communities can improve streaming engagement and profitability

With fierce competition and tight profit margins, consumers face overwhelming content choices. As consumers juggle streaming services, social media, gaming, web browsing, e-commerce, and non-digital activities such as reading, shopping, sports, and attending events—the need for effective engagement strategies is inevitable.

To combat these challenges, the industry must find cheaper, more engaging ways to attract, retain, and monetize viewers. One potential solution to all these demands is to build and grow social communities infused into all aspects of your core TV/streaming businesses.

Therefore, we partnered with Trender Research to interview OTT executives to bring you insights from industry leaders. Trender Research was commissioned by Robosoft Technologies to interview over 30 leaders in the OTT Executive Community. In these interviews, we presented a vision for integrated social communities and then asked a series of questions to try to determine the full potential of the concept—current progress, tangible benefits, and challenges to be overcome.

There is a lot of experimentation going on. On one side, giants like Netflix, Prime Video, Disney+, etc., serve a larger audience base, while niche players cater to dedicated fan bases. For example, Dallas Jenkins, the creator of “The Chosen” series, has successfully built a thriving OTT community. Thus, the big OTT service providers fall short of serving community-based content which presents a huge opportunity for niche streaming platforms.

This comprehensive guide promises to help OTT service providers improve their bottom lines. You’ll find practical steps to transform your OTT strategy with the power of community.