Redesigning theMcDelivery Experience
McDonald's India wanted to craft a fresh, new design and enhance the user experience across their digital platforms.
Redesigning theMcDelivery Experience
McDonald's India wanted to craft a fresh, new design and enhance the user experience across their digital platforms.
The objective of the redesigned app and website was to offer a delightful and an intuitive design, hassle- free user journeys, outcome based delivery and a seamless performance of all applications across platforms.
Designed as a mobile-first approach and driven by a superior performance, the experience aims to make customers say "I’m lovin’ It" in the digital world too.
Objective and success metrics
Revamp of the experiences on the app and website aimed at improving user journeys across the platforms. We achieved this goal by :
Improving user funnel from Serviceability to Add to Cart
Improving overall funnel from Add to Cart to Checkout
Improving overall navigation and performance of the site & app
To ensure an increase in orders we worked towards
Increase the effectiveness of communication
Better discovery of offers
Quick & easy checkout
Adapting a natural flow
Approach and Solution
We conducted collaborative design workshops with the client to identify user journeys, wireframes and finalise the designs. Scrum-based agile methodology was used to ensure phase-wise and on-time delivery.
Services we delivered
Revamp of the user experience and interface design
Responsive web development
Native apps - Android, iOS
Admin Panel for the client
