Data Transformation for Leading Christian Network: Unified Insights

Background

One of the world’s largest Christian television networks and America’s most-watched faith-and-family channel has delivered inspirational, life-changing programming since 1973. From a single Los Angeles station, it has expanded into a global family of over 30 networks, broadcasting 24/7 with diverse content. To sustain its leadership in faith-based media, the network teamed up with Robosoft to optimize operations and harness actionable insights from its extensive data ecosystem.

The challenges

Transactional and subscription video on demand (TVOD & SVOD)
Required seamless purchasing flows for TVOD and a centralized subscription management system for SVOD across multiple platforms (Apple, Android, Amazon, LG, Samsung Tizen) via their Payment Provider Proxy (PPP).

Content management
A unified system was needed to organize and deliver content feeds from Media Backstage (MBS) to apps using Applicaster’s Curation API.

Centralized Push Notifications
Admins struggled with Firebase-based push notifications, needing an automated, MBS-integrated solution with media readiness checks.

Data centralization & insights derivation
Data from JWPlayer, Brightcove, Publica, and Google Analytics—covering streaming stats, ad metrics, revenue, and subscriptions—was fragmented, hindering unified insights.

The Robosoft solution

Subscription management

Built a centralized system supporting TVOD and SVOD across Apple (mobile, TV), Android (mobile, TV), Amazon FireTV, Roku CTV, and more, ensuring seamless integration and auditing.

Content synchronization

Enabled cross-synchronization between MBS and JWPlayer, with content stored in DynamoDB for streamlined delivery.

Centralized push notifications

Added MBS-integrated push notification system using AWS EventBridge and Firebase, auto-deactivating unready media notifications for better efficiency.

Analytics dashboard

Established a centralized data lake on Snowflake, pulling real-time data from diverse sources. A React-based dashboard offers curated, clean insights tailored to user needs.

Key features

Complete Subscription Management

Custom Push Notifications

Near Real-Time Data Pipelines

Medellin Architecture

Data Curation in Snowflake

Complete Subscription Management

Unified system for handling subscriptions across platforms.

Custom Push Notifications

Firebase notifications delivered from MBS to users via AWS EventBridge.

Near Real-Time Data Pipelines

Efficient data ingestion from multiple sources.

Medellin Architecture

Optimized data processing and storage for performance.

Data Curation in Snowflake

Processes to ensure clean, reliable data.

Key technologies

Operational Efficiency

Subscription management, auditing, and history tracking were fully optimized across platforms.

Competitive Advantage

Partners gained immediate access to subscriber journey data, enabling faster, smarter decisions in advertising, content strategy, market expansion, and viewer engagement.

Data Accessibility

Data distribution time dropped from weeks to near zero, with over 90% accuracy, thanks to real-time pipelines and a centralized data lake.

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