News & Insights


Brillo, Facebook Messenger games and more: the week in tech & mobile

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The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.

Tweets fly back into Google search results

Google and Twitter announced a partnership to display tweets in search results, renewing a tie-up that ended in 2011. This move could help Twitter increase user engagement following a period of slack growth and will benefit Google in getting real-time search results in its search queries. The deal will commence with search results within the Google app and mobile web.

Apple buys Coherent Navigation

Apple has acquired Coherent Navigation, a high precision GPS firm founded in 2008. A number of key employees of Coherent including the former CEO Paul Lego have reportedly started working at Apple. Coherent’s system is believed to be much more precise than the “consumer grade” GPS systems, and this acquisition will reportedly better the much criticized Apple Maps.

Games may be coming to Facebook Messenger

According to reports, Facebook is preparing to include games within Messenger. The plan is in its initial stage and discussions are on with developers. However, it didn’t disclose any specific release date. The move is expected to help Facebook increase user engagement and revenue by introducing this feature on Messenger.

Facebook messenger

Google developing ‘Brillo’ OS for Internet of Things

Internet search giant, Google is apparently developing a new operating system codenamed “Brillo”, which is expected to be released under Android brand. This can work on devices even without a functional screen. Aimed at ultra low-power “Internet of Things” devices, the OS will require just 32MB or 64MB of RAM to run successfully.


5 ways to overcome challenges in Enterprise Mobility

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Enterprise Mobility has proved to be an opportunity for organisational transformation. ‘Anytime-anywhere’ access to critical business information and realisation of benefits like better customer service, employee satisfaction, new business opportunities and reduced operating cost are crucial drivers to implementing enterprise mobility across industry verticals. All these factors have turned mobility into a key component of enterprise IT infrastructure, driving mobile investments and propelling growth of the global enterprise mobility market.

But the primary challenges of enterprise mobility – Cost, Complexity and Corporate Data Security, need to be addressed. BYOD has created a grey area for businesses regarding separation of company and personal information. Implementing plethora of software and applications across the board so that all devices seamlessly work together is another challenge. Security, remote access to tools like CRM on mobile devices, fragmentation of devices etc., are all parts of the bigger challenges.

Enterprise Mobility - Robosoft

It’s clear there are many issues standing in the way of efficient enterprise app development— from lack of strategy and budget to inappropriate infrastructure. As the number of apps being developed is expected to grow, it’s only going to get worse.
Apps have the opportunity to increase productivity, create revenue streams, and improve employee satisfaction. Hence, the process by which they are developed needs to be given proper attention. Here are 5 things to help overcome key challenges of Enterprise Mobility:

1. Cloud computing:

For many organisations, deploying apps in the cloud allows for significant cost savings and increased speed to market. Leveraging the cloud during app development can be beneficial during prototyping or parallel branch development. It’s important to keep in mind, however that some apps aren’t suitable for development in the cloud—it doesn’t always work like in the real world.

2. Centralise app development:

Building apps in silos—allowing product lines or functions (e.g., sales, marketing, etc.) to lead their own app development projects—can lead to inefficiency. Plenty of today’s mobile leaders have admitted these product groups lead their own projects independently. However, centralising development via enterprise IT has many benefits. Most significantly, it helps in determining the key phases of the app lifecycle process—such as development, testing, and deployment—which means best practices can be established, repeated and improved upon with each app.

3. Identify organisation-wide goals for mobile:

CIOs must balance constant pressure from all sides of the organisation. Before embarking on a new initiative, there are several factors to consider. For example, which mobile projects will best support corporate goals? Where does mobility fit into IT? How are mobile projects prioritised? How will sensitive information be protected? Creating a strategic plan means defining the organisation-wide priorities for mobile, and how initiatives will be structured, deployed and managed. And eventually, determining how these goals and strategies will evolve and grow.

4. Turn oft-repeated development steps into reusable building blocks:

chances are that the building blocks of an app has been built before for another project. Therefore, pulling out and categorising oft-repeated development steps to turn them into reusable building blocks is a way to save time, money, and frustration for future projects. Don’t duplicate your efforts. App integrations done once and exposed via service catalogs can enhance productivity and efficiency, with the same ringing true for mobile client features (caching, sync, network management etc.).

5. Stick to your core competencies:

Some businesses are experts at mobile infrastructure, but the vast majority is not. With all the moving parts and players in mobile development, it’s important to find partners who are experts in areas you’re not. If you can’t overcome these obstacles in-house, evaluate provider options and find a partner that fits your unique needs and will help you stay up-to-date. Negotiate the contract and terms—and leave scalability, uptime and feature upgrades to a platform company who specialises in these areas.

Robosoft is well equipped to meet the challenges of Enterprise Mobility. We have a proven track record of offering one of the best ‘user experience’ in mobile app development services. We offer complete (end-to-end) services in the mobility space, covering every aspect of mobility life cycle (Strategy & Design, Engineering and Marketing).

Why not connect with us to find out how we can add value to your enterprise?


IBM, Nintendo, Meerkat and more: the week that was in tech & mobile

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The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.

IBM and Facebook in marketing partnership

IBM and Facebook are forming a marketing partnership, as they team up to offer marketers new integrations between the two platforms. To illustrate how the companies’ capabilities could be combined, IBM said “a retailer could identify Facebook users interested in long distance running, then deliver targeted deals based on the type of gear they’re interested in, as well as their location”. The announcement comes about a year after IBM announced its acquisition of cloud marketing company Silverpop. The IBM – Facebook partnership is the most recent pact IBM has created with consumer-focused technology companies.

Meerkat launches developer platform and API

Meerkat embraces developers by launching API & developer platform to assist third-party developers in building tools for the independent streaming video service. This move will differentiate them from Periscope, the competing service that Twitter launched in the wake of Meerkat’s high-profile debut. According to reports, in the 9 weeks since Meerkat launched, 37 developers have built add-ons to the app using the company’s API, including stream discovery, automatic uploads to YouTube and analytics tools. However with the Meerkat API,  developers can pull current or scheduled streams as well as details, comments and watchers but there is no way to post a stream from outside the app at the moment.

Nintendo to release five ‘hit’ smartphone games by 2017

Gaming company Nintendo plans to release five smart phone games by 2017, with the first one coming by end of this year. Satoru Iwata, President of Kyoto-based firm said that they won’t be porting existing games to smart phones. “Even with highly popular IPs, the odds of success are quite low if consumers cannot appreciate the quality of a game,” he said. This initiative will be carried out with their partnership with the game publisher, DeNa. Super Mario and other characters are Nintendo’s precious assets so it will be interesting to see how they can capitalize on them.

No more numbers for Windows versions

Windows 10 will be the last version to be numbered. “There will be no Windows 11,” warned Steve Kleynhans, a research Vice-President at analyst firm Gartner who monitors Microsoft. The reason for this change is Microsoft reportedly plans to launch Windows as a service. So from now on, instead of releasing versions, Microsoft is going to provide us with the latest updates frequently.

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